Influencer marketing is a real markting buzzword. Influencer marketing is a type of marketing that focuses on using people to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire, hire, pay influencers to get out the word for you.
Influencer marketing often is related to social media marketing and content marketing. Most influencer campaigns have some sort of social media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves.
Why influencer marketing for brands?
1. Influencers create authenticity
Influencers know how to tell good stories that capture attention and they know how to weave your product into that story. They inspire and don’t just reel off reasons why your product should be bought just like TV ads, they are able to add authenticity to your brand. They tell others how your brand has made life easier for them and how it can also better the life of your targeted audience.
2. Influencers attract a wider audience
Influencer marketing can be a great benefit, especially for recognizable brand. Influencers can help you attract attention through social media, using the element of trust. One way of giving more attention to a brand, especially if it has suffered stagnation, is to bring on board different influencers that have expertise in different niche.
3. Influencers do more than just following guidelines
If you are into content marketing, you need to understand the importance of sticking to brand message. Influencers know how to go beyond guidelines and are able to help spread your message in an authentic way which your brand never could. Whether it is making recipes or remix your brand’s product while still maintaining your overall message.
4. Influencers create people stories
Marketing strategy would be incomplete if there is not a brand story, but everyone wants stories that are centered on individuals and not brands. Consumers would believe whatever someone they trust tells them. Consumers are more likely to buy a product at the recommendation of a friend, compared to TV ads. Influencers are the bridge between great products and the people that buy them
Source: Infographic Sidekick