Why should you company or brand collaborate with bloggers? Which added value offer bloggers for brands?
Why collaborations with bloggers?
1. Content creation
Bloggers create content. They write authentic texts and deliver qualitive pictures or videos. This content can be distributed on the blog of the blogger, their social media but also used on the own website and social media channels. The content creation on their blog is also good for your own search engine optimization (SEO), but this should certainly not be a primary goal of a collaboration.
2. Gain reach
Collaborations with the right bloggers will increase your brand awareness and visibility. Campaigns, content distribution, giveaways, product reviews, unique actions, guest blogs,… will increase your reach.
3. Activate specific target groups
By choosing bloggers well considered, you can reach specific target groups and activate them. Bloggers should reflect you brand or message in image and text. Inspiring bloggers encourage their followers to discover and buy new brands.
4. Discover new points of view
Good bloggers can be creative and give your company or brand new points of view. Just ask them how the perceive you company or brand. Also think out of the box with blogger collaborations.
Good bloggers are storystellers. Writing is story is a talent. Excellent bloggers tell a story that others can relate to.
Heerser connects your company and brands with Belgian bloggers and influencers. Strategy, bloggers selection, campaigns, follow up or advice.