influencer marketing

Challenges in influencer marketing

Influencer marketing is now considered to be one of the most effective marketing methods. While influencer marketing provides plenty of benefits to marketers, it isn’t an easy task to pull off. You might end up facing a number of challenges along the way.

Top 5 challenges for influencer marketing

  1. Identifying the right influencers
  2. Finding the right engagement tactics
  3. Measuring the performance of a campaign
  4. Keeping track of influencers’ activity
  5. Finding budget fot the campaigne

Source: Infographic Shane Barker:

Influencer Marketing

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