hubspot inbound marketing

Inbound marketing insights – The State of Inbound 2016

Hubspot launched his yearly report: The State of Inbound. The report gives insight on inbound marketing, marketing strategies and marketing-sales alignment. More than 4500 managers from 132 different countries contributed to the report.

 

A few results for The State of Inbound 2016:

What are your company’s top marketing challenges?

  1. Generating traffic and leads
  2. Proving the ROI of our marketing activities
  3. Securing enough budget
  4. Managing our website
  5. Identifying the right technologies for our needs

 

What are your company’s top marketing priorities over the next 12 months?

  1. Converting contact / leads to customers
  2. Growing traffic to website
  3. Increasing revenue derived from existing customers
  4. Proving the ROI of our marketing activities
  5. Sales Enablement

 

What are your company’s top sales priorities over the next 12 months?

  1. Closing more deals
  2. Improving the efficiency of the sales funnel
  3. Reducing the length of the sales cycle
  4. Social selling
  5. Training the sales team

 

What are your company’s top inbound marketing priorities?

  1. Growing SEO and organic presence in search engines
  2. Blog content creation
  3. Content distribution and amplification
  4. Marketing automation
  5. Interactive content creation

 

Which social media channels are you going to add to your marketing in the next 12 months?

  1. YouTube
  2. Facebook video
  3. Instagram

Download the full Hubspot report for more results

 

Heerser supports companies on (inbound) marketing.

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