Hubspot launched his yearly report: The State of Inbound. The report gives insight on inbound marketing, marketing strategies and marketing-sales alignment. More than 6200 managers from 99 different countries contributed to the report.
A few results for The State of Inbound 2018:
What are your company’s top marketing challenges?
- Generating traffic and leads
- Proving the ROI of our marketing activities
- Securing enough budget
- Managing our website
- Identifying the right technologies for our needs
What are your company’s top marketing priorities over the next 12 months?
- Converting contact / leads to customers
- Growing traffic to website
- Increasing revenue derived from existing customers
- Proving the ROI of our marketing activities
- ‘Sales Enablement‘
What are your company’s top sales priorities over the next 12 months?
- Closing more deals
- Improving the efficiency of the sales funnel
- Reducing the length of the sales cycle
- Social selling
- Training the sales team
What are your company’s top inbound marketing priorities?
- Growing SEO and organic presence in search engines
- Blog content creation
- Marketing automation
- Content distribution and amplification
- Interactive content creation
Which social media channels are you going to add to your marketing in the next 12 months?
- YouTube
- Professional networks (LinkedIn, Xing,..)
- Facebook video
- Messaging apps
Download the full Hubspot report for more results
Heerser supports companies on (inbound) marketing.